Heart of Tough Cherry
our ethos
Our Story
Our story originates from the experiences of countless women who were told they were alone. Now, our thriving community of extraordinary women in sports is expanding. Join us and become part of this inspiring movement.
Our Craftsmanship
Sustainability and ethical practices are at the heart of our mission to offer quality products at fair prices. Our studio champions the finest UK craftsmanship, reflected in our exceptional apparel made from buttery soft fabric.
Fearless Femininity
What drives us? Our unwavering sense of purpose: to recognise and celebrate the success of all women and girls in sports. We believe in acknowledging strength, resilience, and power. We are committed to defining the future of representation.
Why supporting ethical business matters
We are passionate about empowering small businesses and paying fair prices for quality craftsmanship. Our process combines premium fabrics with elegant designs to ensure a supreme fit and durability. With our in house studio our quality is continually monitored to bring you only the BEST.
See our process and message in action.