Ethical and Sustainable Manufacturing
our purpose
redefining the norm
At Tough Cherry, we’re passionate about redefining women’s activewear, especially for martial arts and jiu-jitsu enthusiasts, through our commitment to ethical and sustainable manufacturing. For all contact sport endeavours and surf wear we are here to fill the market with colour.
As a small British business, we see this as both a challenge and an opportunity to make a significant impact.
our ethical imperative
Here at Tough Cherry, ethical manufacturing in women’s activewear means ensuring every person involved in our production process is treated fairly, works in safe conditions, and receives a living wage.
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We’ve built strong, transparent relationships with local suppliers and manufacturers, ensuring that our supply chain for martial arts, jiu-jitsu and surf gear is fair and positively contributes to the local economy.
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By sourcing materials like organic cotton and locally printed fabrics, we ensure each Tough Cherry garment reduces its environmental footprint.
sustainability at our core
Sustainability isn’t just a buzzword at Tough Cherry; it’s a core principle.
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We adopt innovative practices and materials that are kind to our planet. From reduce plastic packaging to energy-efficient production processes, and even a made-to-order model to reduce waste, we’re committed to making high-quality women’s activewear with minimal environmental impact.
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Our agility as a small business allows us to quickly implement sustainable technologies and practices, often outpacing larger corporations in our commitment to the environment.
benefit's of local production
Producing our women’s activewear, including martial arts, jiu-jitsu and surf gear, locally here in Britain offers numerous benefits. It reduces the environmental impact associated with long-distance shipping, allows us to maintain high-quality control, and supports our local economy. We take pride in creating products close to home at our in house studio and meeting the increasing consumer demand for locally made items.
building tough cherry on values
At Tough Cherry, our commitment to ethical and sustainable practices in women’s activewear isn’t just about doing the right thing—it’s central to our brand.
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Through social media and digital marketing, we share our story, values, and engage with a community of like-minded individuals. Highlighting our commitment to ethical labor, sustainable materials, and local production helps us stand out and emphasise the core value of Tough Cherry.
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We’re not just making clothing; we’re crafting a sustainable future.